Luxury is not about excess — it is about meaning, mastery, and respect.
— PIERRE MARCOLINI
The Visionary Who Redefined Chocolate
At a time when most chocolatiers worked from industrial couverture, Pierre Marcolini made a bold and transformative choice: to master every step himself, from the selection of cocoa beans to the final chocolate. This vision — guided by authenticity, integrity, and craftsmanship — would reshape the world of fine chocolate.
Trained as a pastry chef and refined in some of the greatest kitchens, he opened his first atelier in Brussels in 1995. The following year, he won the World Pastry Championship, earning global recognition for his technical mastery and poetic understanding of flavour.
But what truly marked a turning point was his decision to work bean-to-bar, sourcing cocoa directly from small plantations and transforming it entirely in Brussels.
By doing so, he reconnected chocolate with its origin — the grower, the land, and the craft — giving new meaning to contemporary luxury.
Today, named Best Pastry Chef in the World, Pierre Marcolini continues to inspire with a philosophy rooted in excellence and emotion.
1995
Where it all began: Recently crowned world patisserie champion, Pierre Marcolini opens his first atelier in Kraainem, Belgium.
1997
The first boutique opens at Place du Grand Sablon, Brussels.
2001
“Bean to bar” – a turning point: A European directive permits the presence of other vegetable fats than cocoa butter in chocolate. As an avid advocate of taste and quality, Pierre Marcolini decides to produce his own chocolate from cocoa beans. In the same year he opens his first boutique in Tokyo.
2009
Pierre Marcolini takes control of the entire production process: Pierre Marcolini becomes 100% autonomous in the production of his chocolate.
2015
Pierre Marcolini becomes the official
supplier to the Court of Belgium
2019
At the doors of the Middle East: Dubai celebrates the arrival of Pierre Marcolini with its first boutique in the Dubai Mall.
2020
Pierre Marcolini is awarded a prize for “Best Pastry Chef in the World” on the virtual stage of the ‘World Pastry Stars 2020’.
2024
Pierre Marcolini celebrates the opening of his first Qatar boutique in Doha.
2025
Opening of the first boutique in Jordan (Amman)
2025
Opening of the first boutique in Saudi Arabia (Riyadh)