“A taste of Belgian artistry under the Jordanian sun.”
In September 2025, Pierre Marcolini Amman transformed its boutique in Um Uthaina into a summer destination to celebrate the launch of its artisanal ice creams — a joyful and refreshing moment that brought together clients, influencers, and friends of the Maison.
To mark the occasion, the outdoor area beside the boutique was reimagined into a chic summer lounge, complete with branded umbrellas, beach chairs, and a decorative white-pebble floor, evoking a Mediterranean escape. Guests were welcomed to enjoy music from a live DJ, capture moments at a photo booth, and relax by the Pierre Marcolini ice cream cart serving exclusive flavors crafted with the Maison’s signature attention to detail.
Inside the boutique, the celebration continued with personalized fan giveaways, hand-decorated by local artists, and elegant summer floral arrangements. The event embodied the Maison’s spirit — playful, refined, and rooted in craftsmanship — turning an ordinary day in Amman into a sensory journey of taste and style.
With its creative décor, immersive experience, and delicious frozen delights, this activation captured the warmth and sophistication of Pierre Marcolini’s Middle Eastern journey.
Discover the Boutique – Pierre Marcolini, Um Uthaina, Amman, Jordan.
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